Programme

Mashariki Creative Economic Expo 2026

Mashariki Creative Economic Expo Programme

Whether you’re an exhibitor, attendee, or partner, the programme is designed to help you navigate the Expo, explore innovative ideas, and make the most of every opportunity to connect, learn, and grow.

18th August 2026

Day 1 - Film IP Rights Trading

09:00 – 18:00

Day 1 –– Film IP Rights Trading

Mlimani City Conference Centre

19th August 2026

Day 2 - African Heritage Interior Design & Resale Rights Ecosystem

09:00 – 12:00

Day 2 -- African Heritage Interior Design & Resale Rights Ecosystem

Mlimani City Conference Centre

  • Opening keynote: African heritage in contemporary interior design
  • High-level panel discussions:
    • Heritage-based interior design for commercial environments
    • Resale rights, royalties, and sustainable value systems for visual artists
  • Curated showcase and marketplace:
    • Heritage-inspired interior concepts
    • Integrated visual art installations
  • Strategic networking cocktail and partnership sessions

20th August 2026

Day 3 - Music Licensing for Sports Tournament

09:00 – 18:00

Day 3 –– Music Licensing for Sports Tournament

Mlimani City Conference Centre

Sports Tournaments as a Catalyst for East Africa’s Music Economy

  • Keynote presentation on the Copyright Friendly Label (CFL)
  • Launch of the Copyright Friendly Label (CFL)
  • Music IP licensing clinics
  • Producer–buyer matchmaking
  • High-level policy and industry dialogue
  • Creative showcases linking music, media arts, sport, and fashion

21th August 2026

Day 4 - Trading in Rights for Literary Storytellers

09:00 – 22:00

Day 4 –– Trading in Rights for Literary Storytellers

Mlimani City Conference Centre

Books, Stories & Adaptation Markets

  • High-level panel discussion on trading in literary rights
  • Book rights trading programme
  • Publishing, audio, and screen adaptation deal sessions
  • Pitching circles and curated B2B meetings
  • Working group to develop a framework for valuation and securitization of literary works in Tanzania
  • Trade in Book Rights Networking Gala

Our Support Team

Event Manager

Angela Kilusungu
angela.kilusungu@masharikiexpo.com
+255 657 000 421

Logistics Controller

John Mndolwa
john.mndolwa@masharikiexpo.com
+255 763 004 530

09:00 – 12:00

Moderator: Khalila Mbowe

Mlimani City Conference Centre

Opening Ceremony

1. Welcome remarks

  • CDEA
  • Studio 19

2. Remarks by key Partners

Entertainment Slot

4. Statement & Official Opening

Guest of Honour -Minister of Information, Culture, Arts and Sports -Tanzania

5. Tour of the Exhibition Stands by Dignitaries

Guest of Honour, Government Officials, Expo Organisers and Partners

12:15 – 13:00

Mlimani City Conference Centre

Entertainment Slot

13:00 – 14:00

Lunch Break

14:15 – 15:15

Moderator: Khalila Mbowe

Mlimani City Conference Centre

Access to Finance

Panellist:

15:20 – 16:20

Moderator: Jumanne Mtambalike

Mlimani City Conference Centre

Trade in Culture Good and Services

Panellist:

16:30 – 17:15

Mlimani City Conference Centre

Entertainment Slot

18:00 – Close

DAY 1 Close Expo

Evening events

Day 1: Networking event at Samaki Samaki Restaurant, Mlimani City Mall

Dress code: Anything will do!

09:00 – 11:30

Moderator: Samuel Sangwa,  CISAC Regional Director for Africa

Keynote Speaker: Dr. Kedmon Mapana, Executive Secretary, National Arts Council, Tanzania

Mlimani City Conference Centre

Music Economy Policy Dialogue

Title: Strengthening collaboration : Accelerating the Music Economy in East Africa

Outline

East African countries still have a challenge of collecting royalites from foreign countries due to lack of reciprocal agreements among Collective Management Organizations (CMOs). In addition, other challenges in the region include decent work challenges such lack of collective bargaining mandate in some country-specific legal frameworks, unequitable compensation with no minimum wage, poor working time arrangements and lack of social dialogue with government and employers due to the informal nature of work. The roundtable aims to share experiences on the different legal and regulatory environments and how these can be harmonized to promote the music economy in East Africa. The desired outcome of the roundtable is to enhance collaboration of East African musicians through mobility, co-creation and production, legal and regulatory reforms and establishment of reciprocal agreements between the CMOs in the region, so that musicians can benefit from their economic rights.

Participants: National Arts Councils, CMOs, copyright offices, advocacy organizations, policymakers, music associations/federations/unions from East Africa

12:00 – 12:45

Mlimani City Conference Centre

Entertainment Slot

13:00 – 14:00

Lunch Break

13:00 – 17:00

Mlimani City Conference Centre

Masterclasses

15:00 – 10:00

Mlimani City Conference Centre

COSOTA awareness raising session

10:00 – 17:00

Mlimani City Conference Centre

Side Events B2B Engagement

17:15 – 18:00

Mlimani City Conference Centre

Entertainment Slot

18:00 – Close

DAY 2 Close Expo

Evening events

Day 2: Docubox’s Shorts, Shorts & Shots at Nafasi Art Space, Michocheni

Dress code: If you can, a pair of shots!

09:00 – 12:30

Moderator: Prof. Martin Mhando

Mlimani City Conference Centre

Film Policy RoundTable

Title: Developing a Harmonized Co-production Environment within the East African Community
(EAC)

Outline

The goal of the film policy roundtable is to catalyze meaningful policy and practice conversations that will support the development of a harmonized co-production environment across the EAC that will attract production financing from investors such as development banks.

The desired outcome of the roundtable will be a roadmap for enhancing the co-production ecosystem in East Africa, supported by a co-production treaty by the Partner States and a co-production agreement among progressive East African producers. The co-production agreement will serve as the foundation for discussions between a consortium of producers from the East African region and potential investors.

Participants: The African Audiovisual and Cinema Commission, EAC, Film commissions/offices/ boards, legal experts, policy experts in the audiovisual and film sector, film federations/unions/guilds and producers.

12:00 – 12:45

Mlimani City Conference Centre

Entertainment Slot

12:00 – 12:45

Lunch Break

13:00 – 15:00

Mlimani City Conference Centre

Masterclasses

15:15 – 16:45

Mlimani City Conference Centre

Entertainment Slot

10:00 – 17:00

Mlimani City Conference Centre

Side Events B2B Engagement

17:00– 18: 00

Mlimani City Conference Centre

Evening events

Day 3: Cocktail and Fashion Show at Mlimani City Conference Centre

Dress code: Classic Demin

17:00 – 18:00

Mlimani City Conference Centre

Networking Cocktail Event & Entertainment

19:00 – Close

Creative Event

Closing Remarks

Fashion Showcasing creativity in East Africa